Justice
League (2017) was slated to be the third installment in Zack Synder's Superman and Batman films. Snyder would eventually depart the film, leaving Avengers director Joss Whedon in charge of
what would become a pretty subpar film. A film so bad that
producers Christopher Nolan and Deborah Snyder made a pact to make sure Zach Snyder
never watched Whedon’s final film.
For years after its release, hardcore Snyder fans demanded
that Warner Bros. release the original edit of the film without any of Whedon’s
influence. Dubbed the “#snydercut” on social media, Warner Bros. was constantly
mentioned in posts asking for the film to be released. In 2018, AT&T
purchased Time Warner for $84 billion, which included the Warner Bros. studio
and catalogue. It also gave AT&T control of WarnerMedia, the
parent of HBO. Thus setting up an opportunity to cash in on fan demands, while
also remaking content they own for an upcoming streaming service they would
also control.
The new cut gave Snyder complete control, which he earned by
giving up his own salary to make the film, and earned him a new budget to
complete VFX sequences and shoot missing footage. The film is certainly one of
the most unique releases ever, blending the “Directors Cut” and “Remake” into a
bizarre retelling of a story that was never told. AT&T launched HBO Max in May of 2020, but its biggest
title, and most anticipated release, would be Zach Snyder’s Justice
League (2021), which finally launched March 18th.
The distribution game is all online. After the rapid adoption
of new streaming services made available during the COVID-19 pandemic, every
studio and media conglomerate is fighting for a piece of the revenue. Where
Netflix reigned supreme for years, multiple platforms have popped up, creating
a new Wild West of content platforms.
While Netflix is still the runaway leader worldwide with over
200 million subscribers across the globe, 73 million being in the USA as of
2020 new platforms are gaining ground quickly. Amazon Prime has been their only
serious competitor for the past few years, with 150 million subscribers, but
it’s not quite the same. Prime members mainly sign up for free shipping and
other benefits, one being the video streaming platform with select exclusives
and originals.
While other platforms rebrand most recently CBS All Access
becoming Paramount+,
which merged multiple Viacom brands with roughly 18 million
subscribers HBO Max seems to be the one that’s talked about in league with
Netflix and Disney+. There are multiple reasons behind this. Specifically, the HBO
Max subscriber counts in convoluted. It’s hard to say how many subscriptions
are solely for the HBO Max platform itself vs. how many users have access
through existing cable packages, or AT&T bundles and offers.
With the Snyder Cut, they get an even larger spectacle film
(the original Justice League cost $300 million), which was considered
a flop in theaters. Pump another $70 million into the film and get a boatload
of press for the past year, and HBO Max got A-list actor power for a bargain.
This is just the beginning. With the entire Warner Bros.
lineup premiering on HBO Max, they have set themselves up for massive
subscription gains based on the large variety of content. Family films
like Tom &
Jerry and Space Jam: A
New Legacy, the Oscar-nominated Judas and the Black Messiah, and action blockbusters
like Mortal Kombat, Godzilla vs.
Kong, The Suicide
Squad, and The Matrix 4 are
all slated for release this year.
0 Comments